INCREASE YOUR VISIBILITY IN THE ELECTRICAL RETAIL SECTOR
Every day, thousands of employees at MediaMarkt, Expert, United Retail, EP, and independent entrepreneurs learn via a single central platform: the ETD Academy. Join us and bring your brand directly to the attention of over 8,500 retail professionals, from salespeople on the shop floor to service staff behind the counter. Free of charge and easy to do. Don’t miss this opportunity to increase your visibility in the ETD.
WHY THE ETD ACADEMY?
- Wide reach in electrical retail (ETD)
- Increased knowledge of your brand and products among sales staff
- Free and easy to use
- Share new and existing content and training courses
- Quick to go live
The ETD Academy is owned by OFED and serves the entire ETD sector. OFED keeps the platform continuously up to date so that it aligns with modern learning methods and remains attractive to all employees in the industry.

Many suppliers have already posted
their training courses in the Academy.
View all participating brands here. >>
sYOUR CONTENT DIRECTLY TO THE SALES STAFF
New product launch? Recently updated product? The ETD Academy makes it easy to keep your sales staff informed: you can create new product training courses for free in just a few clicks. Your training courses can be found directly in the ETD Academy and in the Academies of MediaMarkt, Expert, United Retail, and EP.
Do you already have training courses ready and want to make them available in the Academy? Link them via SCORM or LTI for a one-time fee of €5,000 excluding VAT.
With varied formats such as quizzes, videos, and chatbots, learning remains fun and active for ETD professionals. Place your content in the Academy and increase your visibility on the shop floor.
INSIGHT INTO WHAT WORKS ON THE SHOP FLOOR
The ETD Academy not only allows you to share information, it also gives you more insight. You can see how many salespeople and serviceemployees are following your training courses and which topics score highest. This tells you exactly whether your product story is landing on the shop floor. Use these insights to refine your content and connect even better with the people who sell your products.
Don’t miss this opportunity. Request an account now and get started. Grow your brand in the electrical retail sector.
How does it work?
Get started in 3 easy steps.
1
Request your own account
2
Add training courses: new or existing
3
Track usage via your dashboard in your own environment
Your brand deserves a place in the ETD Academy
Request your account here
Below, you can request a login code for the supplier section of the ETD Academy. After your request, we will contact you to draft an agreement and/or answer any other questions you may have.
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THE ETD ACADEMY IS THERE FOR THE ENTIRE INDUSTRY
ABOUT ETD ACADEMY
The ETD Academy is the online learning platform for everyone in the electrical retail sector. OFED is continuously developing this industry platform and offers participation free of charge. Only linking existing training courses from your own system incurs a one-time fee.
